SUGAR SMART Cambridge is part of a national campaign supported by the Jamie Oliver  Foundation and Sustainable Food Cities to raise public awareness about the dangers of eating too much sugar on health and wellbeing. 

The Cambridge campaign is being lead by Cambridge Sustainable Food with the support of a steering group of local organisations.  You can find out what’s happening here and get in touch here if you’d like to get involved.  Raising awareness of excess sugar consumption is the primary focus and we’re working with hospitals, schools, businesses, community and other organisations to effect change and reduce the prominence of sugar.  

The aims of the campaign are to:

  • Increase public awareness about the adverse effects of sugar on health
  • Minimise excess sugar consumption by promoting informed choices at the point of sale/consumption
  • Promote drinking water as the healthy drink of choice
  • Enable people, particularly in low income areas, to buy, prepare and cook healthy food, with awareness of the need to reduce sugar consumption

The top benefits of reduced sugar consumption are:

  • Improved health and wellbeing
  • A happier, active society
  • Reduced impact on work and health resources

Key dangers of too much sugar:

  • Becoming overweight or obesse
  • Diabetes, heart disease and cancer
  • Tooth decay

We want as many local schools, organisations and businesses to get involved with SUGAR SMART Cambridge.  We’d love to hear from you so please get in touch.  

SUGAR SMART Cambridge is supported by grants from the Sustainable Food Cities Network and Awards for All.  The steering group and the following organisations are also supporting the campaign:

  • Addenbrooke’s Hospital
  • Cambridge City Council
  • Cambridge County Council
  • Cambridge Health at Work
  • Cambridge United
  • Cambridge University
  • Darwin College
  • Everybody Health