SUGAR SMART Cambridge was part of a national campaign supported by the Jamie Oliver Foundation and Sustainable Food Cities to raise public awareness about the dangers of eating too much sugar on health and wellbeing. 

The Cambridge campaign was led by Cambridge Sustainable Food with the support of a steering group of local organisations.  You can find out what happened here. Raising awareness of excess sugar consumption was the primary focus and we worked with hospitals, schools, businesses, community and other organisations to effect change and reduce the prominence of sugar.  

The aims of the campaign were to:

  • Increase public awareness about the adverse effects of sugar on health
  • Minimise excess sugar consumption by promoting informed choices at the point of sale/consumption
  • Promote drinking water as the healthy drink of choice
  • Enable people, particularly in low income areas, to buy, prepare and cook healthy food, with awareness of the need to reduce sugar consumption

The top benefits of reduced sugar consumption are:

  • Improved health and wellbeing
  • A happier, active society
  • Reduced impact on work and health resources

Key dangers of too much sugar:

  • Becoming overweight or obesse
  • Diabetes, heart disease and cancer
  • Tooth decay

SUGAR SMART Cambridge is supported by grants from the Sustainable Food Cities Network and Awards for All.  The steering group and the following organisations also supported the campaign:

  • Addenbrooke’s Hospital
  • Cambridge City Council
  • Cambridge County Council
  • Cambridge Health at Work
  • Cambridge United
  • Cambridge University
  • Darwin College
  • Everybody Health