Waste Less, Save More was launched by Sainsbury’s in 2015 to help combat the growing issue of food waste. Following an innovative 12-month trial in Swadlincote, Derbyshire, Sainsbury’s has unveiled a pioneering 10-point plan, which includes a further £1 million investment to support 29 UK-wide Discovery Communities.
We are very excited that Cambridge has been selected as one of these 29 communities, and we hope you will join us in making Cambridge a Waste Less, Save More City!
These are the projects which we will be focussing on as part of the Waste Less, Save More campaign:
We’ll be working with local business to promote the use of the food sharing app OLIO. Olio is a free service which connects neighbours with each other, and with local businesses, so surplus food can be shared, not thrown away. This could be food nearing its sell-by date in local shops, spare home-grown vegetables, bread from your baker, or the groceries in your fridge when you go away. The aim is that by encouraging individuals and businesses to share food, we will reduce food waste and move towards a more sustainable future!
Who says there’s no such thing as a free lunch? The Feed the 1000 project aims to do just that – feed 1000 people – using food that would otherwise be thrown away! As well as having a delicious meal, there will also be recipe ideas, cooking advice and helpful information on food habits and reducing waste.
Zero Waste Campaign
As part of the Zero Waste Campaign, families that participate in our cooking workshops will be taught how to make the most of every ingredient, and trial products which reduce food waste. With lots of helpful advice at hand, the families will be encouraged to take part in the Zero Waste Challenge, and we will be tracking their reduction in food waste and the money they have saved.
Food Saver Champion
We will be promoting this campaign and supporting participants throughout the projects. Our Food Saver Champion, Leanne, will be giving information and advice on how to waste less and save more within the community.
Any unwanted food items will be encouraged to be shared via a community fridge, where anyone can donate and/or collect food. We hope to help redistribute leftovers and create a sharing community.
Below you can see all of the recent developments from our Waste Less, Save More campaign, as they appear on our dedicated Facebook page. You can ‘Like’ our page to keep up-to-date with our progress.